Hello! I’m Julia a social impact tech entrepreneur based in Eindhoven (NL). Co-Founder at LifeSense Group. Experienced in digital health.

  • Digital Product Experience

    LifeSense Group (Eindhoven, NL)

    October 2019 - Present .

    • Led the creation and implementation of written content, UX/UI design, and marketing materials to enhance brand presence. 

    • Managed user experience across four websites and three mobile applications, utilizing empathic listening, customer service insights, and face-to-face training to enhance the user journey.

    • Analyzed marketing data to drive informed decisions and improve campaign performance.

    • Led the design and marketing efforts for company presence at industry events, effectively promoting both the company and its products, organizing resources. 

    Creative Officer

    LifeSense group (Eindhoven, NL)

    July 2015 - October 2019

    • Co-founded and launched a successful women's health product (Carin), driving the product lifecycle from concept, prototype, to commercially certified digital health product, with FDA and CE approvals.

    • Led cross-functional team efforts in user research, ideation, design innovation, branding, and product launch, delivering a market-ready digital health solution.

    • Expanded and scaled multiple health brands (Carin, Wil, Oopsie Heroes) across UX/UI website and app platforms, resulting in product distribution across 26 countries and translation into eight languages.

    • Conducted user interviews, analyzed data, and produced user journey reports to deliver design updates aligned with customer needs and expectations.

    • Strengthened creative problem-solving and teamwork skills in a high-growth, fast-paced environment.

    October 2013 - December 2014

    Health Design Researcher

    • Contributed to social design research projects, including the 'Grey but Mobile' initiative at CRISP (Netherlands), focused on creating mobility solutions for the elderly.

    • Collaborated with MAD Faculty (Ghent, Belgium) to explore innovative design strategies aimed at improving quality of life for elderly individuals and diabetes patients.

    June 2012 - June 2014

    Co-Founder, Komade

    • Launched an artisan design venture in Palma de Mallorca, Spain, focused on revitalizing traditional Mallorquin crafts by collaborating with local artisans.

    • Successfully integrated traditional craftsmanship with contemporary design, fostering cultural preservation and innovation.

    • Managed and grew the (side) business while simultaneously pursuing a Master’s in Social Design at Design Academy Eindhoven, demonstrating strong multitasking and project management skills.

    September 2010 - August 2011:

    Assistant textile designer, GWFL, London, UK

    • Contributed to the successful production of luxury, bespoke hand-embroidered bed and table linen.

    • Developed and maintained strong relationships with suppliers, ensuring the highest quality standards and efficiency within the supply chain.

  • 2012 - 2014

    MA Social Design

    Design Academy Eindhoven, NL

    The Master in Social Design focuses on new social roles for designers attuned to contemporary ecological and social challenges. As a practice, Social Design embodies genuine care for the world.

    2012 - 2014

    BA (Hons) Textile Design

    Central St. Martins, London, UK

    Textiles are all around us – in what we wear, in the products and surfaces in our home, work, leisure and travel environments. The bachelors in textiles focuses on innovation in this field, across three specialist pathways exploring traditional, digital and experimental approaches to textile design.

  • November 2019

    VIVA 400 Women - Zakenwonders

    January 2018

    FD Young Entrepreneur to watch

    July 2017

    The Next Woman - Finalist

    November 2016

    VIVA 400 Women - Wereldverbeteraars

    November 2014

    Winner New Material Award,

    The New Material Award challenges artists, designers, and architects to present designs that answer today's questions and tomorrow's challenges. New sustainable materials or innovative use of materials serve as the guideline. The design was in turn exhibited at Het Nieuwe Instituut and awarded 15.000E

    October 2014

    Nominee Social Design Award given on behalf by the city of Eindhoven.

    May 2014

    Eindhoven BRAINS AWARD nominee

    Following the presentation the project was selected for the TUe Innovation Lab Incubator amongst the wining proposals of the BRAINS AWARD to participate and receive start-up support.

    April 2014

    ‘Protective Underwear’ graduation project selected to be developed and part sponsored by Audax Textile Museum in collaboration and sponsorship from Artofil absorbent